Nova Tech
Web Design, Development
Interactive Demo
Experience the Nova Tech website firsthand. Navigate through the site to see how we solved their complex information architecture challenges.
View Live DemoClient
Nova Technologies Inc.
Timeline
12 weeks
Services
UX/UI Design, Frontend Development, CMS Integration
Project Overview
Nova Technologies approached us to redesign their outdated website. As a leading provider of cloud solutions, they needed a website that reflected their innovative approach and technical expertise while making complex information accessible to potential clients.
The Challenge
The main challenge was balancing technical depth with accessibility. Nova's previous website was information-heavy but difficult to navigate, resulting in high bounce rates and low conversion. They needed a solution that would appeal to both technical decision-makers and C-suite executives.
Technical Complexity
The site needed to communicate complex technical concepts without overwhelming non-technical visitors.
Diverse Audience
Content needed to resonate with both technical decision-makers and executive stakeholders.
Our Approach
We began with extensive user research, interviewing Nova's existing clients and target audience to understand their needs and pain points. This informed our information architecture, which organized content into clear pathways for different user types. We designed a clean, modern interface with subtle animations and interactive elements to engage users while maintaining a professional aesthetic.
User Research
Conducted interviews with existing clients and target users
Information Architecture
Created clear user pathways for different audience segments
Interactive Design
Developed engaging elements that simplified complex concepts
The Result
The new website launched to overwhelmingly positive feedback. Within three months, Nova saw a 45% decrease in bounce rate, a 60% increase in time on site, and a 25% increase in qualified leads. The clear information hierarchy and improved user experience have made it easier for potential clients to understand Nova's offerings and take action.
"Grey Atlas transformed our digital presence completely. The new website not only looks stunning but has significantly improved our lead generation and customer engagement."
— Sarah Chen, CMO at Nova Technologies
Key Results
45%
Decrease in bounce rate
60%
Increase in time on site
25%
Increase in qualified leads